About
We are the sport,
let's shape its future together
Equine sport is shaped by experience, feel, and deep care for the horse. We’re here to strengthen that tradition with something the whole ecosystem can share: objective reference.
Sweden-based • Combining biomechanics and engineering
A shared step forward
Tradition and progress
belong on the same team
OfHorse is built for the people who make the sport what it is; riders, trainers, grooms, vets, farriers, organizers, researchers, federations, brands, and horse owners.
Objective measurement doesn’t replace experience. It strengthens it. When we can describe conditions with a shared reference, communication improves, decisions become more consistent, and trust grows.
That’s the feeling we want: let’s all link arms. Same sport, higher standards, with the horse clearly at the center.
For welfare
Make the horse’s physical experience more visible, not as judgement, but as clarity.
For development
Support training, research, and product validation with comparable, repeatable measurement.
For trust
Help the sport communicate responsibility in a way stakeholders can understand and stand behind.
Why we can do this
Our unfair advantage is the combination:
deep-tech electronics + equine biomechanics
OfHorse grew out of applied electronics and equine research in Sweden. That means we don’t just analyze data, we build the measurement system end-to-end, and we anchor it in how horses actually move and load.
Built for the real world
We design around everyday equine environments; training, arenas, equipment, and the practical decisions people make every day.
Hybrid electronics, seamlessly integrated
Micrometer-thin printed sensors combined with embedded systems, made to become part of equipment, not something you strap on top.
Biomechanics-first, so the data means something
What we measure is grounded in how horses load, move, and respond. That’s what turns signals into interpretable insight.
What this means for you
Less friction to adopt, sensors can become part of existing equipment.
More confidence in interpretation, biomechanics-first metrics and context.
Better comparability, session-to-session reference across conditions.
Team
A small team with a rare overlap
engineering, science, and sport
We build with partners; universities, federations, equipment brands, clinics, and professionals. To ensure what we create is relevant, usable, and worthy of trust.
Let’s build a shared reference, together